In the month of February, Abellon launched Earth Essentials - its premium plant nutrition and soil enhancement solution, with a campaign targeting morning walkers and joggers in Ahmedabad. A team conducted the campaign at Sardar Patel Institute, Law Garden, Parimal Garden, Vastrapur Lake, and ATIRA, where walkers were educated on solutions to common issues related to gardening and offered trial samples of Earth Essentials for their use. The promotion efforts generated a high level of involvement and interest including a number of sales orders.

On 18th February '11, another parallel campaign was held as part of the Annual Day function of RedBricks Junior - a pre-school based in Ahmedabad, where our team distributed colourful pots, vegetable seeds and trial samples of Earth Essentials for children to take home and plant.

Earth Essentials is now available at leading nurseries and retail outlets in Ahmedabad. For inquiries, please call our helpline number +91 – 89800 77877 or write to us on earthessentials@abellonagrisciences.com