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Promotion at premium residential societies
After a successful launch and introduction of Earth Essentials, Abellon is now targeting to promote it to the right set of retail audience, where it has started interaction with the retail customers residing at hi-end societies. Satyagrah Chhavni was one such place where Abellon began with to promote Earth Essentials. On 23rd April '11, the promotion happened in the form of a product display - cum - sales booth during a summer entertainment evening at Satyagrah Chhavni.
With a unique stall design and product display, Earth Essentials attracted a very good response from the visitors and also generated product inquiries, sales orders as well as questions related to gardening and summer plant protection tips. We anticipate a very good retail sales figure and repeat sales from the event.